Ingo Maurer has accepted the challenge of illuminating what is probably one of the most extraordinary skyscrapers ever: the Torre Velasca in Milan. As part of “Open Borders”, a series of programs organized by Interni magazine during the Salone del Mobile, Ingo Maurer wants to “immerse” the building in light: the lower part as well as the roof will glow glowing red to highlight the special architecture as a temporary hotspot of Audi. The central part of the tower will remain dark, with only a few windows also shining red from time to time. Four individual white rings will wander back and forth along the lower section, temporarily forming the Audi logo. Ingo Maurer deliberately leaves it up to the viewer to make his or her own experience of this building in a new light. Ingo Maurer has already realized two projects for Interni during the Salone del Mobile, both in cooperation with Axel Schmid, who has been working for Ingo Maurer GmbH since 1998. His LED table lamp Jetzt was included in the Design Collection of the MoMA in New York in 2009. Other lamps by Axel Schmid are part of the Ingo Maurer collection. The technical implementation of the lighting of the Torre Velasca is provided by CastagnaRavelli.
