“I wanted to create a jaw-dropping reaction when people walk through the door.” Ronny Schoeffaerts knew exactly what he wanted from the start of the newbuild for his company a few years ago. Schoeffaerts in Diepenbeek is a Finishing and Interior specialist and is known for its high-level finish which they guarantee during their realisations. The company has recently moved to an impressive newbuild on the Verbindingslaan in Diepenbeek. “We wanted to create a wow effect on the inside and outside. This is what we represent”, explains Ronny Schoeffaerts.
From renovation to a newbuild
“Our previous location is only 500 meters away from here”, tells Ronny Schoeffaerts. “We renovated and built extensions twice already because we needed more space. First, because we became distributor for Brems interior doors and later on we needed more space for the Anyway doors. The range kept expanding as we added Adooré interior doors. In addition, we started to focus on total finishing and interior with plasterboard, painting and plasterwork. Originally I made plans to renovate a third time until this plot crossed our path. I told myself this would be the last time I would build in my life. Therefore I didn’t spare any expense.”
Pioneering and timeless
“The design of the building took some doing. I’m not the most easy-going person when it comes to these things, I know that. Quite a few designs passed through. Every time I thought they didn’t take the design far enough, it wasn’t innovative enough and it was too familiar. For me, the challenge was to build a timeless building. A building that would be pioneering even in 20 years. The wow effect on the inside and outside. The starting point? When people walk through the doors I want their jaw to drop. This is what we represent.”
“In addition, I wanted to keep our employees in mind. I always try to empathize and put myself in their shoes. To shape our reception area, I imagined myself sitting there, what would I expect of this workplace? I did the same thing for every area. In this way we try to create an optimal work environment for every employee.”
Love for the product
“I knew kreon for quite some time. We have collaborated in the past during quite a few projects in private residents. A showroom is somewhat different in comparison to a house. Our products need to be put in the spotlight and shown to their full potential. That’s why I find the consulting expertise of kreon so important. They looked at the interior design plans and used their knowledge and experience to achieve the best possible result. I genuinely appreciate their products. The sophistication and details of their fixtures are outstanding.”

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